Top Ways to Encourage Bequests
Cathy Sheffield- 2017 Chair, National Association of Charitable Gift Planners
Wednesday, November 8, 2017
University of Redlands
Cathy R. Sheffield, MBA, CAP, CFRE, CSPG
Currently 85% of Americans donate to charities during their lifetime, yet fewer than 5.7% of Americans leave a charitable gift in their estate plans. This presentation will review the top ways to encourage bequests – from identifying best prospects, donors’ options for making a bequest, marketing, and stewardship. We will also discuss how to have conversations with donors about making a bequest gift.
Cathy R. Sheffield is a fundraising executive with over 20 years experience, specializing in major gifts and gift planning. She is President of ThinkGiving, a consulting firm based in Fort Worth, Texas, which specializes in strategic philanthropy for nonprofits and individuals and in providing leadership and comprehensive major and planned gift consulting services to nonprofit organizations of all sizes. Cathy is also a Vice President with Thompson & Associates, offering estate planning services to nonprofits.
Cathy received her MBA from Texas Christian University’s Neeley School of Business and a Bachelor of Science from North Dakota State University. Cathy is a Chartered Advisor in Philanthropy (CAP®), Certified Specialist in Planned Giving (CSPG), and a Certified Fundraising Executive (CFRE).Cathy is the current Chair of the National Association of Charitable Gift Planners.